Our leadership team

Adele Gibb

Adele Gibb is an accomplished media executive with over 25 years of experience spanning media strategy, commercial leadership, and high-impact team development. Currently the Managing Director of Carat South Australia at dentsu. Adele leads a team of 27 specialists, driving business strategy and delivering innovative media solutions for both global and local clients. She is widely respected as a trusted advisor, known for her strategic thinking, stakeholder management, and deep understanding of the evolving media landscape.

With a proven track record across agency and media owner roles, including leadership positions at WIN, Nine, Paramount/Network 10, and Foxtel, Adele has consistently delivered commercial growth, developed industry-leading talent, and built strong, purpose-led partnerships.

She also co-leads government media campaigns in South Australia and is recognised for her community contributions, including raising over $500k in media support for not-for-profit initiatives.

Named to the B&T Women in Media Power List (2024 & 2025) and a multiple-time Media I Award winner, Adele continues to shape the future of Australian media through innovation, mentorship, and a strong commitment to values. Under her leadership, Carat South Australia has been shortlisted for the 2025 B&T Awards in the prestigious Agency of the Year category, a recognition of the team's creativity, collaboration, and strategic excellence.