Isobar named a Leader in Gartner 2021 Magic Quadrant

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Research firm Gartner, Inc. has placed Isobar in the Leaders quadrant in its “Magic Quadrant for Global Marketing Agencies” for the seventh consecutive time. The report evaluated 16 digital marketing agencies.

Isobar continues to be recognised for its ability to execute and completeness of vision. We feel Gartner has recognised us for our Products and services, Sales Execution, Market responsiveness and execution.

Gartner further says: "Global marketing agencies as service providers dedicated to developing and executing marketing strategies for global brands. These agencies bundle their strategic marketing services with an array of complementary offerings to support their clients’ needs. An agency’s particular combination of offerings and competitive strengths typically correlates to its roots as a traditional advertising, direct marketing or digital agency, or as a business consultancy or system integrator."

Global CEO, Creative, dentsu International and Isobar Global Executive Chairman, Jean Lin, said: “Isobar’s ability to deliver compelling brand and experience transformation at global scale continues to be celebrated in this Gartner Magic Quadrant. We are pleased Gartner recognises our consultancy-level strategic and innovative technology capabilities and our commitment to delivering creative-led solutions for our clients.”

Source: Magic Quadrant for Global Marketing Agencies, Gartner (March 2021)

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Gartner, Magic Quadrant for Global Marketing Agencies, March 16, 2021, Jay Wilson, Laurel Erickson, Ewan McIntyre

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