dentsu Media appoints Laurien Lee as Managing Partner

Today, dentsu China has announced that Laurien Lee has been appointed as Managing Partner for dentsu Media to support key account leadership and drive transformation. 

Laurien is a results-focused, strategic communications leader with a track record delivering marketing transformation for brands. With over 20 years of luxury and consumer goods category experience, Laurien has held leadership positions at Media & PR agencies as well as client-side roles.

Laurien is an expert articulator of trends, insights and business intelligence, skilled at interpreting the socio-cultural nuances of the China market. Previously, Laurien was the media agency strategic lead for the LVMH portfolio of brands across Fashion, Beauty, Watches & Jewelry and Wines & Spirits groups. 

Laurien has regional experience in Hong Kong and Singapore to complement her lengthy China market experience.

Laurien Lee, Managing Partner, Media Service Line, said: "The new reality is constantly shifting and that demands agility to muster new languages of communications. It is an exciting time when we can scale the science of data & technology, and the art of storytelling to create and design meaningful experiences as marketeers and brand owners. I look forward to being part of the dentsu family with the intent to re-define and accelerate performance driven brand building in a digital economy today. "

Terrence Young, CEO, Media Service Line said: “Laurien’s unique set of skills combines a passionate understanding of the consumer and the proven ability to manage complexity and scale across organizations and partnerships, bringing a valuable edge to media leadership team. "