20 nomineringer ved European Search Awards

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I starten af april offentliggjorde European Search Awards årets shortliste, og vi er enormt glade og stolte over at kunne dele, at iProspect og Merkle Danmark er nomineret hele 20 gange med otte forskellige kunder. Det drejer sig om iProspect-kunderne Aldi, Pandora, Realkredit Danmark, Air Greenland, GF Forsikring, IKEA samt Merkle-kunderne European Sperm Bank og Scandlines.

Vi er meget glade og stolte over de mange nomineringer, som cementerer de stærke løsninger og tætte samarbejder, iProspect og Merkle har med sine kunder.

På tværs af markeder er iProspect nomineret hele 39 gange, mens dentsu-bureauet Merkle er nomineret 10 gange. Samlet gør det dentsu-gruppen til en af de bedst repræsenterede bureaugrupper på verdensplan.



Du kan se årets shortliste HER. Herunder har vi samlet et overblik over de danske nomineringer.

GF Forsikring – Outsmarting the competitors with integrated search

  • MOST INNOVATIVE CAMPAIGN (SEO): SMALL - iProspect Denmark & GF Forsikring
  • BEST USE OF CONTENT MARKETING: LARGE - iProspect Denmark & GF Forsikring
  • BEST USE OF DATA (PPC): LARGE - iProspect Denmark & GF Forsikring
  • BEST USE OF DATA (SEO): LARGE - iProspect Denmark & GF Forsikring
  • BEST USE OF SEARCH – B2C (SEO): LARGE - iProspect Denmark & GF Forsikring
  • BEST INTEGRATED CAMPAIGN: LARGE - iProspect Denmark & GF Forsikring


Aldi – Adopting an E-commerce Perspective in Physical Retail

  • BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC): LARGE
  • BEST USE OF SEARCH – FMCG: LARGE
  • BEST LOW BUDGET CAMPAIGN (PPC): LARGE
  • MOST INNOVATIVE CAMPAIGN (PPC): LARGE
  • BEST PPC CAMPAIGN: LARGE


Pandora – Finding the Paid & Organic Equilibrium: How Pandora applied OneSearch technology to deliver a 350% uplift in incremental revenue from Paid Search

  • BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC): LARGE
  • MOST INNOVATIVE CAMPAIGN (PPC): LARGE
  • BEST USE OF DATA (PPC): LARGE - iProspect UK, iProspect Denmark & Pandora –


Danske Bank – Increasing performance by utilizing latent drivers

  • BEST USE OF SEARCH – FINANCE (PPC): LARGE


IKEA – Exploring Dynamic Search Ads Campaigns

  • MOST INNOVATIVE CAMPAIGN (PPC): LARGE - iProspect Denmark & IKEA Denmark – Exploring Dynamic Search Ads Campaigns
  • BEST USE OF SEARCH – B2C (PPC): LARGE - iProspect Denmark & IKEA Denmark – Exploring Dynamic Search Ads Campaigns


Air Greenland – Taking Greenland flights to newer heights

  • BEST USE OF SEARCH – TRAVEL / LEISURE (PPC): LARGE


Scandlines – Increasing organic traffic through data-driven content clustering

  • BEST USE OF SEARCH – TRAVEL / LEISURE (SEO): LARGE


European Sperm Bank – Breaking taboos through a data driven total search approach

  • BEST USE OF SEARCH – HEALTH: LARGE