Covid-19

Webinar: Media changes following Covid-19

On April 3rd, we hosted the webinar "Media changes following Covid-19". The webinar was hosted in Danish, but you can access the slide deck from the presentation in English here.

Webinar: Communication in the time of Covid-19

On April 2nd, we hosted the webinar "Communication in the time of Covid-19". The webinar was hosted in Danish, but you can access the slide deck from the presentation in English here.

Webinar: Invest your way out of the crisis

On April 1st, we hosted the webinar "Invest your way out of the crisis". The webinar was hosted in Danish, but you can access the slide deck from the presentation in English here.

Media purchases: Quality over quantity

"How should our media spend be constructed to match the new world perspective?," "should we communicate in a tactical sense or brand build?" and "can I gain something by virtue of the cheap ad plac...

Covid-19: The development in retail

Denmark has become increasingly empty throughout the last few weeks, and consumers spend more of their time at home. This has not surprisingly resulted in a change in buying behavior, where product...

Communication in the time of the corona

Our new consumer survey shows that communication should be actionable by offering solutions and accommodating the consumer’s needs and concerns.

Investments to help you through the crisis

With many hours spent at home, our new reality is slowly changing the traditional understanding consumption. Brands are left with the puzzling task of building and improving marketing efforts.

How to get facetime with consumers in a time of crisis

The Danish people’s media use has changed significantly the past week. They are spending an extraordinary amount of time on social media and livestream that entertains and activates. These changes ...

Virtual brainstorm and brand building

Under normal circumstances, we do brainstorm sessions to come up with ideas for the best direction for the brand in order to create unique experiences. We can't do that right now, so what do we do ...

Time for immersion: Magazines are popular during the crisis

In week 3 of Denmark’s lockdown, consumers have begun to get used to the new everyday life. To get a break from screens and social media, we see that consumers are increasingly looking for analogue...

Consumer trends: How does Covid-19 affect the Danish cons...

The structure surrounding the consumers life has changed drastically in recent weeks. These radical changes in both work and private life results in new consumer behaviors.

Covid-19 data and insights

These days, even fastest journalists cannot keep up with today's development. The news flow has never been faster, and we, as people, employees, parents and marketers, have never had to adapt as qu...