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Burger King – Home made skinned potato launch

iProspect Logo
Burger King

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higher sales than the KPI

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higher post engagement rate than that of other video posts

Challenge

Introduce a new product to the market while reaching a sales volume which is high enough to keep the premium product position.

Solution

A digitally driven integrated campaign using memes, online videos and other brave social content to generate engagement, starring a granny as the ultimate epitome of home made food.

Impact

Reached extremely high engagement rate and sales KPI just 12 days into the campaign.

Carat

We are an award-winning media and content agency that uses its peerless understanding of the passions, motivations and behaviours of real people to bring brands and their customers together.  

Carat is privileged to work with some of the most eminent companies in the world. Carat’s Greek clients include AB Vassilopoulos (Ahold Delhaize), Athenian Brewery, Mondelez, Kellogg's, Mastercard, Aegean Airlines, Vodafone, etc. 

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iProspect

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, Hendricks, Levi’s, Budweiser, Microsoft, Under Armour, LG, Hilton, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

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TV and Radio Common Broadcasting

Vodafone

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Strategic design for digital customer care

Transforming digital customer interactions by designing a new customer portal for a major public utilities provider

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Increasing engagement with digital banking

Erste Bank

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Global digital consolidation and relaunch

MTU/Rolls-Royce Power Systems

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