Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • About Dentsu
    • Our agencies
    • Our leadership
  • Our work
  • Solutions
    • dentsu commerce
    • Global Tech Alliances
  • Our latest thinking
  • Sustainability
  • Media & investors
  • Contact us

HelloWorld: Royal Caribbean

HelloWorld logo
Royal Caribbean logo

0

lift in new customers

0

logins

0

email opt-ins

Challenge

Royal Caribbean wanted to drive awareness and buzz for their newest ship.

Solution

HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations.

Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighbourhoods. Each neighbourhood contained activities, information, and chances to win.

The campaign included sweeps, instant win, non-traditional activations, and an employee component.

Result

15 minutes spent on site per registrant.

57% lift in new customers.

2.3 million logins.

200k+ email opt-ins.

30% new email addresses added to the database.

HelloWorld, a Merkle Company

HelloWorld's powerful combination of native technology and marketing strategy allows brands to create unforgettable interactions, drive consumer demand and accelerate growth.

Find out more

TV and Radio Common Broadcasting

Vodafone

Read more

Strategic design for digital customer care

Transforming digital customer interactions by designing a new customer portal for a major public utilities provider

Read more

Increasing engagement with digital banking

Erste Bank

Read more

Global digital consolidation and relaunch

MTU/Rolls-Royce Power Systems

Read more

Policies

  • Privacy notices
  • Cookies Notice
  • Terms and conditions
  • Our policies

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on LinkedIn
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.