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useful and entertaining short videos about driving


impression made despite small media investment


It is very difficult to create engaging videos about driving techniques. Our goal was to create an entertaining series that educate and raise awareness of MaxxMotion at the same time.


We created a vlog for Gábor Wéber (former auto racing driver). The storytelling followed vloggers’ style. The series was able to share the brand message of MaxxMotion easily.


We reached 578.000 impressions with very small media investment. The videos were warmly welcomed by OMV’s social media followers who found them not only useful but also quite entertaining.

We created 6 videos in total with topics that were relevant to the actual season, this is how the 3 summer and 3 winter videos were born. 

"Finally a fresh and trendy video after many old fashioned ones."
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iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, Hendricks, Levi’s, Budweiser, Microsoft, Under Armour, LG, Hilton, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

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We are an award-winning media and content agency that uses its peerless understanding of the passions, motivations and behaviours of real people to bring brands and their customers together.  

Carat is privileged to work with some of the most eminent companies in the world. Carat’s Greek clients include AB Vassilopoulos (Ahold Delhaize), Athenian Brewery, Mondelez, Kellogg's, Mastercard, Aegean Airlines, Vodafone, etc. 

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