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footfall uplift for those who saw OOH


footfall uplift for those who saw OOH and mobile


sales uplift in the 70 participating stores


C&A's main objective was to create more store visits. Due to strong competition, an increase in online purchases of clothing and the fact that people in the offline world are increasingly shopping more and more, that's not an easy task.

The secondary objective was to increase brand and product awareness.


By working with a unique hyper-location technology partner, we were able to build an integrated solution combining OOH with mobile programmatic. We drew customised geo-fences and polygons around all participating stores and OOH objects.

This allowed us to determine whether someone was in a store or outside in the parking lot, and also to reach people with location-specific messages, whilst at the same time obtaining OOH insights.

Finally, we made mobile-optimised rich media creatives with locators and vertical video. Each point of contact was transformed into a relevant, high quality brand experience.


The results don't lie: the use of OOH & mobile had a positive effect on C&A's store visits.

26% footfall uplift for those who saw OOH.

40% footfall uplift for those who saw OOH and mobile.

13% sales uplift in the 70 participating stores.

6.7% engagement rate (6x higher than the benchmark in retail).


We are an award-winning media and content agency that uses its peerless understanding of the passions, motivations and behaviours of real people to bring brands and their customers together.  

Carat is privileged to work with some of the most eminent companies in the world. Carat’s Greek clients include AB Vassilopoulos (Ahold Delhaize), Athenian Brewery, Mondelez, Kellogg's, Mastercard, Aegean Airlines, Vodafone, etc. 

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Carat was the world’s first media agency and is the largest media agency network in dentsu. Having pioneered the sector Carat has been redefining the value that media delivers for clients’ business ever since. Carat has a strong heritage in consumer insight and strategy and has been named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports. Carat’s focus is continuing to pioneer in consumer insight and strategy, understanding and activating real people in media to drive performance for brands.

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Posterscope is the world’s leading Out-of-Home communications agency and location expert. As a result of decades of work experience, as well as investment in data and technology, we know more about what people think, feel and do out of home. Posterscope translates this understanding into compelling, effective, creative and quantifiable Out-of-Home solutions. Digitization, data led planning and using latest technology platforms enable us to help our clients’ businesses in a more effective way. Our top clients include BT, Mondelēz, Diageo, Camelot and AB InBev, in Hungary we plan and buy out-of-home for MOL, IKEA, Burger King and E.ON.

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