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Amplifi is the media investment and innovation arm of dentsu.

Amplifi’s goal is to help the whole of dentsu identify and generate value across all media investment opportunities. Amplifi harnesses technology, insight and creative thinking and works collaboratively with clients, media and tech owners to create an uplift in business outcomes, delivering against the mission of ‘Value for All’.

Amplifi works across two business units in Hungary:


Our investment and trading experts are responsible for media buying and investment management on behalf of our agencies across the Group. Our data-driven strategies, exceptional insight and personal client relationships deliver market-leading pricing across all platforms, as well as maximizing return on investment and marketing spend for our clients. 


Programmatic is one of Amplifi’s focal points, with over 1,000 technology, media, and data experts integrated with all dentsu agencies across 52 markets. Our service in Hungary started in 2016 and became one of the most renowned unit on the market. We operate a consistent and innovative use of technology, operations, and people stack, and deliver an excellent and constantly improving programmatic infrastructure, designed for each client’s individual requirements. 

Our overarching philosophy is to Make Every Impression Count and we are committed to delivering an addressable, accountable and clean digital ecosystem through our Clean Supply initiative.