We're officially Gold Standard certified!!
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We're officially Gold Standard certified!!
What is the Gold Standard?
The Gold Standard was developed by IAB UK and has been widely adopted by the UK digital ad industry. It is recognised as being a powerful initiative, which has evolved to keep pace with a fast-changing industry and continues to adapt to help drive a healthy, sustainable digital ad ecosystem.
IAB Ireland adopted the Gold Standard for its members, commencing on Friday 5th February 2021. Gold Standard registered companies have up to 6 months to become Gold Standard certified in Ireland.
The Gold Standard has four main aims:
- To uphold brand safety
- To tackle ad fraud
- To improve the digital advertising experience and
- To help compliance with the GDPR and ePrivacy law
How does the Gold Standard work?
Still curious? More info available on the iab Ireland website
