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HelloWorld: Royal Caribbean

HelloWorld logo
Royal Caribbean logo

0

lift in new customers

0

logins

0

email opt-ins

Challenge

Royal Caribbean wanted to drive awareness and buzz for their newest ship.

Solution

HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations.

Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighbourhoods. Each neighbourhood contained activities, information, and chances to win.

The campaign included sweeps, instant win, non-traditional activations, and an employee component.

Result

15 minutes spent on site per registrant.

57% lift in new customers.

2.3 million logins.

200k+ email opt-ins.

30% new email addresses added to the database.

HelloWorld, a Merkle Company

HelloWorld's powerful combination of native technology and marketing strategy allows brands to create unforgettable interactions, drive consumer demand and accelerate growth.

Find out more

KIA Israel: Full-funnel digital approach

Tackling a shortage-shaken market with efficiency

Read more

Mastercard Israel: Launch of Mastercard Day

Developing a new growth engine to counteract the effects of the global COVID-19 crisis and leveraging the Mastercard brand in Israel to new heights​.

Read more

1st for Women: 16 Days of Light Diversity and inclusion


Read more

Merdeka LHS: The Coca-Cola Company For The Human Race

"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.

Read more

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.