Dentsu Aegis extends digital portfolio through acquisition of leading digital transformation player blue-infinity in Switzerland

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European Digital Transformation player set to bolster Isobar

Dentsu Aegis Network today announces the acquisition of blue-infinity, a leading player in digital transformation headquartered in Geneva, Switzerland. blue-infinity will join Isobar, Dentsu Aegis Network’s global digital marketing agency, and will be referred to as blue-infinity – Linked By Isobar. This will further expand the brand’s offering in the market. The move will also strengthen the group’s position in the digital transformation sector in the market, whilst extending blue-infinity’s portfolio internationally through the network’s global presence and expertise.

Established in 2001 by Founders Christophe Martin and Pierre Aebischer, blue-infinity has grown to become one of Europe’s leading players in digital transformation, providing a wide range of integrated services, from Digital Marketing, CRM, Retail & Commerce, to Digital Workplace and Collaboration.

Servicing over 100 industry-leading clients in the retail, banking, pharmaceutical and non-governmental sectors, blue-infinity comprises of a team of over 500 digital experts from international offices including Switzerland, Czech Republic and Portugal. Their digital expertise has been acknowledged through numerous international creative awards, as well as established partnerships with key technology players, including Salesforce (Platinum Partner), Microsoft (Managed Partner), Oracle (Business Partner) and Apple (Strategic Partner).

Christophe Martin, Managing Partner and CEO, and Pierre Aebischer, Managing Partner, will continue to lead blue-infinity reporting directly to Lars Bo Jeppesen, CEO of Dentsu Aegis Network Nordics, Central & Eastern Europe. The blue-infinity management team will remain unchanged.

Lars Bo Jeppesen, CEO of Dentsu Aegis Network Nordics, Central & Eastern Europe said: "I am extremely impressed by the blue-infinity’s team and leadership. Their ability to combine creative thinking and technical excellence means they can deliver solutions that matter today, knowing what lies ahead.” “blue-infinity is a highly complementary fit to Dentsu Aegis Network’s capability in media, performance, content and brand commerce, and will help us make a big step towards our 2020 vision of winning in the digital economy. We look forward to working together with Christophe, Pierre and the team to deliver significant growth for our clients,” he added.

Jean Lin, Global CEO Isobar said: “blue-infinity’s extensive design, consulting and tech expertise will ensure market-leading brand commerce solutions for our clients in Switzerland and beyond. Their focus on delivering digital transformation through a combination of creative, technical, design and implementation skills aligns with Isobar’s offering across the world. We are extremely excited to welcome blue-infinity to the Isobar global family.”

Christophe Martin, Managing Partner and CEO of blue-infinity stated: “We are proud to be joining the highly innovative Dentsu Aegis Network. We share the same vision and values and are fully aligned on our strategy to provide holistic expertise to clients on their digital transformation journey on a global scale.

Pierre Aebischer, Managing Partner of blue-infinity added: “A key factor in our decision was the exciting opportunities that Dentsu Aegis Network represent for our people and our clients and we look forward to working together as one team.”

 - ENDS -

For further information contact:

Judith Weiand
Director Corporate Communications NCE
Dentsu Aegis Network
T: +49 611 9788 424
Silvia de Candia
Global Communications Manager
Dentsu Aegis Network
T: +44 7774 191 474

Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 35,000 dedicated specialists.

About Isobar

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled by technology, to transform businesses and brands. We have over 5,500 digital pioneers in over 85 locations, across more than 45 markets worldwide. Isobar has won over 250 awards in 2016, including 19 Agency of the Year titles and Asia-Pacific Digital Network of the Year for the fifth time in the past six years. Key clients include adidas, Coca-Cola, Enterprise, Google, GM, Huawei, Lego and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

About blue-infinity

Passionately Digital: Headquartered in Geneva, Switzerland, blue-infinity’s 500+ award-winning experts provide a unique combination of strategic, creative and technical skills to design, implement and operate efficient solutions for digital transformation. We ensure you engage, interact and collaborate with your connected audiences at every digital touch point through eight areas of expertise: Digital Marketing, Digital CRM, Digital Commerce & Retail, Digital Services, Digital Tracking & Analytics, Digital Collaboration, Digital Process Automation and the Digital Workplace. Servicing over 100 industry-leading clients from international offices including Switzerland, Czech Republic and Portugal.