What is Social Impact?
Society is facing some of its greatest challenges. Climate change, biodiversity and inequality are causing widespread disruption. Business and brands are under pressure to respond and citizens are calling for change. As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators.
We have an opportunity, a responsibility and the privilege, to guide our people, clients and society through this disruption. We can fuse data, technology and creativity in a way that helps create lasting good and a brighter, more sustainable future for everyone.
This purpose sits at the heart of our business strategy and culture. And as a global organisation of 46,000 passionate people, we have the creativity, skills and potential to make this happen. It starts with insight and ideas, and a vision of a better future. Together we can inspire people everywhere towards a new way of living. Our Social Impact strategy sets out the areas in which we can make the biggest difference.
Download our Social Impact Report 2020
For lasting good
Change starts at home
Dentsu is committed to three global programmes for social impact
We're opening the doors of our industry to the next generation of diverse talent. The Code teaches young people the skills they need to thrive in the digital economy.
Our mentorship programme for the female leaders of tomorrow is empowering women in business and driving economic growth around the world.
We're using the power of media and advertising to help drive delivery of the UN’s Sustainable Development Goals.
We are founding members of #BrandsforGood, which aims to make sustainable lifestyles aspirational and rewarding.
Our environment strategy
A globally endorsed environmental disclosure system on which we're rated BLink to CPD
An online CSR scoring platform. In 2017 we scored 52/100Link to EcoVadis
Dow Jones Sustainability Indices
We've been listed on the DJSI since 2016Link to Dow Jones Sustainability Indices
Dentsu Inc integrated report 2017
See our progress hereLink to Dentsu Inc integrated report 2017
Measuring societal impactLink to Purpose Marketing
Based on ISO14001 principles and updated manuallyLink to Environmental policy