What is Social Impact?
Society is facing some of its greatest challenges. Climate change, biodiversity and inequality are causing widespread disruption. Business and brands are under pressure to respond and citizens are calling for change. As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators.
We have an opportunity, a responsibility and the privilege, to guide our people, clients and society through this disruption. We can fuse data, technology and creativity in a way that helps create lasting good and a brighter, more sustainable future for everyone.
This purpose sits at the heart of our business strategy and culture. And as a global organisation of 46,000 passionate people, we have the creativity, skills and potential to make this happen. It starts with insight and ideas, and a vision of a better future. Together we can inspire people everywhere towards a new way of living. Our Social Impact strategy sets out the areas in which we can make the biggest difference.
Download our Social Impact Report 2020
For lasting good
We’re sharing our skills and capabilities with young people from diverse backgrounds and supporting them to find careers in our industry. Our goal is to improve the digital skills of 100,000 people by the end of 2020.
We’re mentoring entrepreneurs and change makers to build successful, diverse and inclusive businesses. Our goal is to mentor 100 female entrepreneurs by the end of 2020.
Digital for society
We’re transforming the role of businesses and brands to deliver better outcomes for society. Our goal is to reach 1 billion people through campaigns related to the Sustainable Development Goals by the end of 2020.
Change starts at home
For the planet
We’ve transitioned to being a low-carbon business with 100% renewable energy.
For our communities
We’re helping our people share their time and talent with society.
For our people
We’re creating a diverse and inclusive workforce intent on making a difference.
Dentsu is committed to three global programmes for social impact
We're opening the doors of our industry to the next generation of diverse talent. The Code teaches young people the skills they need to thrive in the digital economy.
Our mentorship programme for the female leaders of tomorrow is empowering women in business and driving economic growth around the world.
We're using the power of media and advertising to help drive delivery of the UN’s Sustainable Development Goals.
We are founding members of #BrandsforGood, which aims to make sustainable lifestyles aspirational and rewarding.
Our environment strategy
We're aiming to reduce our carbon footprint by 40% per full-time employee by the end of 2020. And we have set a Science-Based Target to reduce our emissions even further by 2030.
We've committed to purchasing 100% of our electricity from renewable sources by 2020, which we have now achieved.
Our aim is to reduce our business travel by 25% per full-time employee by the end of the end of 2020. And we're working with clients to find ways to further reduce our impact together.
A globally endorsed environmental disclosure system on which we're rated BLink to CPD
An online CSR scoring platform. In 2017 we scored 52/100Link to EcoVadis
Dow Jones Sustainability Indices
We've been listed on the DJSI since 2016Link to Dow Jones Sustainability Indices
Dentsu Inc integrated report 2017
See our progress hereLink to Dentsu Inc integrated report 2017
Measuring societal impactLink to Purpose Marketing
Based on ISO14001 principles and updated manuallyLink to Environmental policy