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views on YouTube and Facebook


social media interactions


social media comments


of comments were positive


In Western countries, ignorance and taboos surrounding first periods are still strong among teenage girls.

So how could Nett raise awareness of the topic of periods, and be top of mind for teenage girls?


To break the taboo, Isobar created a playful campaign to engage a young female audience, and give them the freedom to talk about their first periods. 

Isobar's idea was to expose how boys of the same age knew even less, and that even periods can be discussed lightly. By downplaying the girls' lack of knowledge and bypassing their embarrassment, and educating them about Toxic Shock Syndrome, Nett gave them a voice and the confidence to talk about periods, worry-free.


3,307,268 views on YouTube and Facebook​.

49,639 social media interactions.

16,225 social media comments – 99% of which were positive​.

Dentsu Creative

Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022.

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