0
lift in new customers
0
logins
0
email opt-ins
Challenge
Royal Caribbean wanted to drive awareness and buzz for their newest ship.
Solution
HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activations.
Special codes were released throughout the promotion through owned and paid media, inviting visitors to explore seven iconic neighbourhoods. Each neighbourhood contained activities, information, and chances to win.
The campaign included sweeps, instant win, non-traditional activations, and an employee component.
Result
15 minutes spent on site per registrant.
57% lift in new customers.
2.3 million logins.
200k+ email opt-ins.
30% new email addresses added to the database.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
iProspect: Eurostar
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
Isobar: Enterprise
Isobar helped Enterprise, a multi-billion dollar business, achieve double digit growth in sales through its web channels and used digital to accelerate expansion into 25+ countries.
Isobar: Jetstar
Isobar helped reinvent how Jetstar operates as a business – from booking through to check-in and in-flight. Isobar rebuilt their eCommerce platform, keeping the customer at the heart of the expe...
HelloWorld: Royal Caribbean
Royal Caribbean wanted to drive awareness and buzz for their newest ship. HelloWorld launched an eight-month interactive engagement hub that rewarded exploration and incorporated regional activa...
mcgarrybowen: Natura
Renewing loyalty with Natura's beauty consultants by licensing a character in Globo TV's main soap opera. For the first time in Brazil's history, a character has overcome the limits of TV and ha...
Vizeum: E.ON
Through a brand stories content strategy Vizeum positioned E.ON as a purpose-led brand focused on energy supply, renewables and energy networks.
Grip: Testicular Cancer Canada
Grip invited Canadians to share their most hilarious, most mortifying stories to show that compared to lots of other stuff we all go through, talking to your doctor about your testicles is hardl...
Dentsu Jayme Syfu: Dead Whale
With an increasing number of whales washing up on shores with plastics in their stomachs, this campaign aimed to raise awareness and increase public engagement with the cause.
Posterscope, Carat & Isobar: C&A
Activating store visits by working with a unique hyper-location technology partner, we built an integrated solution that combined OOH with mobile programmatic.
Merkle: Aviva
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
Carat: Arla
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.
360i: National Geographic
Using voice technology to democratize veterans’ access to mental healthcare.
Carat: Diageo
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mcgarrybowen: Oscar Mayer
The objective was to show the world that Oscar Mayer Bacon is the true gold standard of bacon. To achieve that, mcgarrybowen leveraged a cultural moment beyond the bacon category, even beyond th...
Isobar: Nett
Engaging a young audience by breaking the taboo of talking about first periods.
Fetch: Mozilla
Fetch designed a multi-platform media strategy with the campaign tagline ‘Fast For Good’ to launch new browser Firefox Quantum.