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Be Repeatable

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Be Repeatable - from first purchase to forever fan

Great brands don’t stop at “thank you for your order.” They architect continuous value loops powered by smart data, friction-free tech and moments of surprise that keep customers coming back on autopilot. From intent-aware chat journeys and loyalty engines that reward in real time, to headless commerce stacks built for rapid change, we weave every touchpoint into a virtuous cycle of recognition, relevance and revenue. The result: relationships that scale as predictably as your infrastructure.


Cultivate Loyalty

From AI-powered recommendations to surprise-and-delight rewards, we design personalized journeys that turn first-time buyers into lifelong fans.

Conversational Commerce

Conversational Commerce

Voice notes, DMs and chat windows are now the region’s favorite sales advisors. Our engine pipes product feeds into every major messenger, super-app and voice assistant, letting shoppers discover, compare and buy without leaving the chat. A smart layer localizes language, routes queries to AI or live staff, and ties each exchange to your customer graph. Ask for vegan snacks under ten dollars and the bot checks stock, builds a bundle, takes payment and issues a re-order link all in one thread. Brand-tuned personas recommend wine pairings, demo skincare or push team merch, while consent-rich data refines future offers. The result: higher CSAT, rising revenue and a 24/7 storefront that speaks consumers’ language.

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CRM & Loyalty

CRM & Loyalty

Loyalty is more than points; it’s behavior, emotion and advocacy. We fuse purchase, media and service data into one customer passport, then trigger real-time perks, missions or surprise rewards. Motivation mapping pinpoints which levers (belonging, achievement, security) drive value, while churn models launch save journeys at the first risk. Rewards are seamless: finish a TikTok challenge for early access, tap an NFC shelf-tag for instant credit. Creative auto-renders to fit stock, weather or live scores, nudging add-on sales. The system already supports hundreds of millions of members and thousands of personalized messages an hour, turning steady engagement into lasting loyalty and revenue.

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Marketplace Connectivity

Marketplace Connectivity

Managing Amazon, Shopee and TikTok Shop can be simple. One API syncs price, stock, images and copy to every marketplace, then enriches listings with high-intent keywords. Automated audits flag gaps and apply fixes, while creative variants in local languages, seasonal promos and bundles are published in minutes. Live inventory signals pause ads before out-of-stock spirals, and unified dashboards blend media spend with sell-through so teams can shift budget or units on the fly. Result: more buy-box wins, healthier margins and almost zero manual feed work.

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Data & Tech

Data & Tech

Data only matters when it drives action. Our privacy-safe ID fabric blends millions of consented profiles with live behavioral signals, refreshing constantly. Clean-room links add walled-garden data without exposing PII. A plug-and-play AI stack (vision, language, prediction) auto-tags UGC, forecasts demand and balances media on the fly. Unified tagging, cloud warehouses and dashboards reveal the micro-moments that shape profit, feeding every decision while staying fully compliant.

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Personalization

Personalization

Personalization should feel like service, not stalking. Live analytics group visitors into segments such as deal hunters, premium seekers, impulse gamers then balance margin, stock and loyalty value before serving the perfect offer. Creative updates instantly with local prices, colours and even slang, while on-site modules switch images, product grids and payment options to lift basket size. Off-site stories evolve through discovery, intent and rebuy, and feedback loops refine targeting without over-messaging, steadily raising lifetime revenue.

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Digital Shelf Analytics: measure KPIs across the customer purchase funnel

A robust and intuitive AI solution that enables brands to uncover gaps in customer experience and understand their position relative to competition with pre-built dashboards that offer flexibility and customization.

KPIs at your fingertips:

  • Share of banners
  • Share of shelf
  • Share of search
  • Product content and compliance
  • Ratings and reviews
  • Pricing compliance
  • Out of stock


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Merkle GenCX

Merkle’s propriety AI solution features Generative AI Large Knowledge Models that are trained on vast amounts of performance data and synthesize the relationships among all the variables to enable marketers to draw insights from data. And by informing every customer interaction with AI-driven decisioning, brands can build more human experiences. Marketers can leverage this capability to build audiences and segmentation and glean business intelligence from natural language, all in real time.

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Intelligent Messaging

Accelerate 1:1 conversational experiences, AI-amplified assistance, and human connection

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CMO Navigator: CX Edition

Dive into dentsu's Global CMO Navigator: CX Edition to gain unparalleled insights into the evolving landscape of customer experience. Based on a comprehensive survey of over 1,900 marketing leaders worldwide, this report reveals how CMOs are aligning their strategies with consumer expectations to drive business growth.

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Case Studies

View more case studies

The Iconic: We Got You Looking

Face of Courage

KFC: Restore

DFI Mannings

Burger King

Heineken

Funlab

Biti's Step Forward

7-Eleven's Da Bao

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