At dentsu, we understand the human behind the consumer.

As masters of data, we connect ecosystems to bridge the world of retail, turning unknown shoppers into known identities, and known identities into familiar customers. Converting complexity into opportunity. Creating one connected experience.

Connecting Retail Ecosystems

Cross-platform transaction analytics

Optimized product catalogues and connected POS from retail platforms to owned platforms.

Marketplace connectivity

Make deep insight into your customers’ behaviour within walled gardens a reality by connecting retail media platforms and marketplace ecosystems with your owned platforms.

Data partnerships

To power seamless customer experiences, we enable deep connectivity across walled ecosystems via privacy-safe data collaborations with partnered super-apps, publishers and more.

Media activation

Activation through paid & owned media channels optimized for hyper-personalization

Start on your path

To Data-Led Growth

Embarking on your data journey means prioritizing a comprehensive first-party data strategy. By building towards fully connected data ecosystems, brands can truly realize a unified customer view. Leverage cross-platform insights, forge lasting customer relationships and enter into sustained data-led growth.

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Customer Data Platforms

Get tailored CDP solutions for a comprehensive customer view. A 360° customer perspective is crucial for strategic success regardless of whether your focus is on digital or holistic data-driven marketing.

Data Partnerships

To power seamless customer experiences, we enable deep connectivity across walled ecosystems via privacy-safe data collaborations with partnered super-apps, publishers and more.

Cross-platform & Marketplace connectivity and analytics

Make deep insight into your customers’ behaviour within walled gardens a reality by connecting retail media platforms and marketplace ecosystems with your owned platforms.