Ash Smith

Managing Director, Tag Southeast Asia

Ash is the Managing Director of SEA for Tag, having over 12 years’ experience with a major focus on retail and growth. Ash initially joined Tag through the acquisition of the Popcorn business in 2019, he then helped to establish the company’s footprint in multiple markets across APAC. 

He has worked with some of the world’s biggest brands, delivering solutions across design and production including ELC, P&G, and GSK. Ash has supported as the regional Retail SME, P&G global lead, and SEA Growth Lead, before his current Managing Director position.

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