On June 1, the world witnessed the first UEFA Champions League Final under the tournament’s new format. For elite players, it was the ultimate stage. For OPPO, it was the perfect moment to spark global resonance.
As OPPO’s global rights management and creative partner for the UEFA Champions League, Dentsu Sports International, in collaboration with Dentsu Creative, produced a compelling series of videos to mark the final. Centred on the power of football to inspire more young people worldwide to seize the present, channel their passion into action, and create their own extraordinary stories for the future.
From Passion to Purpose
At the heart of the campaign are three protagonists: Li Weipeng, a modern-day inheritor of ancient Chinese cuju; Micah Richards, former professional turned pundit; and a young player from OPPO’s youth training and CSR program. Through their journeys, we see how football holds the power to shape lives, spark transformation, and build resilience.
Watch the video here.
Watch the video here.
Watch the video here.
The first wave of videos offers glimpses into their daily routines, showing how football connects across cultures. Their stories reach an emotional peak when football legend, Kaká makes a surprise appearance and transports them to the stage of their dreams. It’s a powerful symbol of capturing OPPO’s belief in turning passion into extraordinary stories.
From Noise to Clarity
The second wave of biography-style videos dives deeper into each individual’s path, revealing how football has helped them overcome obstacles and shape their identities. Their experiences echo the message of “Make Your Moment”: that purpose, perseverance, and belief can turn today’s passion into tomorrow’s success.
Watch the video here.
Watch the video here.
Watch the video here.
One Final, Three Journeys, Shared Impact
Though their stories begin worlds apart, the UEFA Champions League Final brings them together in Munich, culminating in a powerful brand film that celebrates the moment when dreams become reality. It is a tribute to empowering young people with technology and passion to seize every moment and shine in their unique way.
Watch the video here.
For more information, contact us today.