Carat wins the Amorepacific Group China media business

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Global beauty giant Amorepacific Group has appointed Carat as its new media agency of record in China after a competitive pitch. The remit covers all aspects of integrated media planning and buying business across Amorepacific China’s all brand portfolio such as Sulwhasoo, LANEIGE, innisfree, Mamonde, and etc.

Stakeholders of AMOREPACIFIC China: “A key driver for this review was our desire to accelerate our digital transformation in China. We were looking for a partner that would enhance our digital capabilities and have a performance mindset to increase conversion. Carat’s technology, tools and people stood out. Dentsu Aegis’s strategic vision for the future matched our own, coupled with their strong grasp of the fast-changing media landscape, we have complete confidence that they are the right partner to help us drive growth.”

Starting from March, Carat will work in partnership with Amorepacific China to drive the 2020 communication plan and deliver on core strategies including strengthening brand competitiveness, customer experience and realizing omni-digital loop across all of its portfolios in skincare, cosmetics and personal care brands.

Wan-Gyn Ang, CEO of Carat China said: “We’re honored to be working with such an innovative company like Amorepacific. They have always led the way with pioneering products across their portfolio, to be selected as their transformation partner gives us great confidence that we have a leading edge offering and team”

Michelle Lau, CEO of Dentsu Aegis China said: “We are thrilled to have such a prestigious client in our portfolio and to have a shared vision for digital transformation in China. To attract a leading client like Amorepacific shows that we are investing in and developing the right type of offering – one that is built for the future”