Chye Yong Hock

Chief Innovation Officer, Dentsu Creative Singapore

As the innovation lead of Dentsu Creative Singapore, Chye is tasked with researching and recognising emerging technology trends and understanding how they can be used for implementation into client projects. 

His research and development focus centres around mixed and virtual reality, machine control and learning and real-time 3D and CGI graphics to help businesses and brands move away from traditional approaches to newer, creative and innovation-led ways to solve business challenges and to deliver unique propositions.