We hope you enjoyed the keynote session "Buyer-obsessed growth starts here; we'll help you unlock it", with Rob Gold, President of dentsu B2B, and Standard Chartered’s Melissa Lim, MD and Global Head of Marketing, Corporate and Investment Banking, at B2B Marketing Leaders Forum Singapore on October 8 at 4:20 pm SGT.
If you missed it, want a quick refresher or you are ready to put it into action, complete the form and we will get in touch.
Access practical tactics that move buyers and pipeline
The Superpowers Index 5.0; The world’s most comprehensive study of B2B buyer behaviour. Coming soon!
What to expect?
This is the fifth year of the B2B Superpowers and it’s bigger and better than ever. With over 16,000 buyer interviews across 35,000 B2B brand experiences in the databank, it gives us that unique insight into the changing behaviours of B2B buyers.
This global study enables us to know what makes the difference between winning and losing. We know how to improve your buyer experience, and therefore importantly what that commercial impact looks like for your business.
To be first in line to receive your copy, complete this form.
Rewriting the B2B playbook
At dentsu b2b, we are dedicated to unlocking growth for B2B brands. Every recommendation we make is grounded in well-founded data and real buyer insight, including findings from our 2025 B2B Superpowers Index and the lessons shared at the B2B Marketing Leaders Forum in Singapore.
We also publish a steady arsenal of thought leadership and articles that you can digest on your time to deepen your understanding of what drives B2B growth. From buyer truths to channel tactics and creative moves that convert, you will find clear guidance you can put to work fast.
Our latest releases
Superpowers 4.0
Superpowers: the largest and longest running B2B study ever in APAC
We take customer-obsession to the next level. We’ve studied the big, bold, beautiful world of B2B customer experiences in APAC an...
Built to Lead: B2B Trends Report
Learn about five key trends from generative AI to personalization that are helping B2B brands match consumer expectations, streamline operations and stay competitive.
A Best Practice Guide to Segmentation in B2B Markets
This interactive guide is designed to help B2B marketers design, manage, and implement segmentation strategies that create meaningful competitive advantages.
Dentsu B2B named #1 Global B2B Marketing Agency
We're proud to announce that dentsu B2B has been ranked #1 B2B Marketing Agency in the world by B2B Marketing's latest global agency benchmarking report.
This recognition marks a milestone year for our teams across the globe. From media and creative to customer experiences, we've helped drive transformative growth for both new and long-standing clients, delivering connected solutions that meet the evolving needs of modern B2B buyers.
Download report
