Dentsu Aegis Network Hong Kong Streamlines Its Structure For Greater Client Centricity

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Dentsu Aegis Network Hong Kong launches a new business model to deliver greater simplification and stronger integration. This new model streamlines the network’s offering into Creative and Media Lines of Business.  

This is part of the group’s ongoing evolution to be integrated by design. It provides clarity of the network's capabilities organised into two lines of business. Clients are offered with an easier access to an end to end services based on their needs. 

This strategy presents a new vision and holistic value proposition in the industry. It is a powerful statement of how the network is going forward, in delivering innovative solutions across a broad spectrum of consumer journey.

The Creative Line of Business focuses on delivering brand and experience transformation. Isobar is positioned as the Global Experience Agency while the newly launched dentsumcgarrybowen is positioned as the Global Creative Agency.

David Jessop steps up to become the CEO of Isobar Hong Kong, leading the network’s experience expertise to design frictionless commerce solutions across platforms and systems. He will co-chair the Creative Line of Business alongside with Simone Tam, the CEO of dentsumcgarrybowen group Hong Kong.

The Media Line of Business brings together Carat, dentsu X, Vizeum, iProspect and Amnet - the network’s trading and investment arm. Lawrence Yang plays a dual leadership role as the CEO of Media Line of Business, and the CEO of iProspect Hong Kong. He will lead the media brands to deliver data-driven and transaction-enabled media solutions.

David Jessop, Creative Co-Chair & CEO of Isobar Hong Kong said, “This new model allows us to take the relationships we have to a deeper level. It expands the canvas of creativity with data-led insights and tech-enabled experience design. A combined talent with an aligned vision to win in the experience economy. We look forward to entering this new journey with our clients and partners.”

Our industry is going through a challenging period, with many organisations looking to transform to find new growth. As a network, we are well down the path and I am thrilled to be part of this journey with such strong leadership team. Said Lawrence Yang, CEO Media Lines of Business & iProspect Hong Kong.

Reporting to Pauline Chu, CEO, Dentsu Aegis Network Hong Kong, this new executive line-up is tasked to build the strategic value propositions for the network’s Creative and Media offerings, as well as the broader portfolio strategy to accelerate business growth and transformation.

Pauline Chu, CEO, Dentsu Aegis Network Hong Kong commented, “We are introducing new ways of working by bringing together collective minds in a simplest form. The launch of our Lines of Business marks a powerful commitment to our transformation agenda. Our clients will be benefit with the access to a seamless set of expertise in experience, CRM, media, technology, data in the most efficient ways.”

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For further  information contact:    

Joyce Zhang

Associate Director, Marketing and Communications

Dentsu Aegis Network Hong Kong



About  Dentsu  Aegis Network 

Part of  Dentsu  Inc. , Dentsu  Aegis Network is made up of ten  global network brands:  Carat,  dentsu, dentsumcgarrybowen,  dentsu X,  iProspect, Isobar,  Merkle, MKTG,  Posterscope,  and  Vizeum,  and supported by its specialist/multi-market brands.  Dentsu  Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital,  and creative communications services. Offering a distinctive and innovative range of products and services,  Dentsu  Aegis Network is headquartered in London and operates in 145 countries worldwide with  more than  42,000 dedicated specialists.  

About  dentsumcgarrybowen 

dentsumcgarrybowen  is a global creative agency delivering idea-led brand transformation at scale. This new entity brings together Dentsu and mcgarrybowen to form a world-class creative powerhouse that now spans 33 locations in 24 markets.   dentsumcgarrybowen  delivers creative expertise and innovative global solutions for clients, applying big platform thinking to bring ideas to life and deliver world-class creative solutions to meet consumer touchpoints and work across geographies, cultures, and channels. It gives us great pride to work with the world’s most iconic companies, including Ajinomoto, American Express, Asahi Breweries, Canon, Disney, Hershey, Kao, Marriott, Shiseido, Subway, The Coca-Cola Company, Toyota, and United Airlines.

About  Isobar

We are a global digital agency transforming businesses and brands through the creative use of digital. Our 6,500 digital experts in 85 locations across 45 markets in Americas, EMEA and APAC deliver experience-led transformation, powered by creativity through our end to end service offering. Isobar’s clients include Adidas, Coca-Cola, Enterprise, KFC, Mead Johnson, Nestle and Philips, and is part of Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.

About iProspect

iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for the world’s largest brands, including Diageo, Hilton, Burberry, General Motors, Procter & Gamble, Gucci, and Microsoft. The iProspect team works across a network of 4,600 employees spread over 94 offices in 56 countries. In 2019, iProspect won more than 160 awards including seven leadership recognition awards and 15 Agency of the Year titles, and was named Media Agency of The Year by Offremedia for the third consecutive year. iProspect is named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017, #1 Global Digital Performance Agency by RECMA, Most Effective Agency at The International Performance Marketing Awards, and took home six Effie awards across the globe in 2019.