In a world where manufacturers are jumping channels to go direct to consumers, startups are disrupting the market, and branding is becoming increasingly diluted due to the growth of media channels and shift in generational cohorts; CPGs are facing a world where they once were in control, but are now fighting to be front of mind.
The solution is a direct relationship with consumers. Curating an experience for the customer - from inspiration to purchase - is the future, and CPGs need to take part.
With Dentsu Commerce, the ability to attribute media impressions to conversion, provide one-to-one personalization solutions, and create loyalty programs that feed consumer evangelism - CPGs can take on the marketplaces and big-box distributors - and win.
Total Commerce Playbook
Customers no longer ‘go shopping’ but are rather always shopping and commerce is a priority for absolutely every brand in any industry vertical. Our playbook delivers insights on how different industries are being revolutionized in the post-store era and provides a framework to extend the maturity of your brand’s commerce capabilities.Download Playbook