From celebrity-led fandoms in India to micro-influencer trust in China, the way APAC consumers engage with influencers is evolving fast. To unpack this shift, dentsu surveyed 3,500 people across Australia, China, Indonesia, Thailand, and India in Q3 2025.
The resulting report provides a sharp snapshot of how authenticity, platform dynamics, and generational preferences are reshaping influence. Whether you're chasing reach, relevance, or revenue, this report reveals the new rules of engagement and what it takes to win hearts in a multi-platform, always-on, trust-first landscape.