In an era where brands are increasingly perceived by the public as catalysts for change, it's crucial to examine whether the perspectives of Chief Marketing Officers (CMOs) align with consumer expectations. This raises important questions: How are Chinese CMOs readying their brands for the future in a landscape disrupted by global crises?

CMO Navigator
Dentsu China's latest CMO Navigator report offers valuable insights into these evolving dynamics. It reveals a significant shift in China’s marketing landscape, where marketers are adopting a more cautious approach. This change reflects a deeper understanding that consumer behavior is now more rationally driven. In response, enterprises are focusing on organic growth as a cornerstone for success.

 The report highlights how these shifts impact brand strategies and consumer engagement. As businesses navigate these turbulent times, the insights provided by the CMO Navigator serve as a guiding light, helping brands to remain agile, responsive, and aligned with the evolving needs and expectations of their consumers.

Access the report(s) below

Consumer Navigator

Understanding consumer behavior is crucial in today's ever-changing landscape, yet it presents significant challenges. Dentsu Consumer Navigator simplifies this task for marketers, enabling them to grasp the nuances of their consumer base and adeptly navigate a world in flux. Our strategists conduct comprehensive surveys among Chinese consumers, delving into a variety of subjects including cultural trends, consumer demands, social issues, and pioneering industry innovations.

Covering a wide array of sectors such as automotive, healthcare, finance, fast-moving consumer goods (FMCG), luxury, and sustainability, we provide a wealth of actionable insights. These insights span across various topics and industries, empowering marketers to make informed, intelligent decisions. By staying ahead of the curve and fostering genuine connections with consumers, marketers can maintain a competitive edge and engage with their audiences more effectively.

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Dentsu China

Seow Seng Tay

Head of Strategy and Innovation

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