China is rebounding in stride and transitioning to a more consumption-driven economic model, with the world watching to see how this second largest economy taps on consumption in lower-tier cities for growth. Strengthening government policies, developing infrastructure and shifting consumer attitudes, are paving the way ahead, as these cities become bigger, more affluent, and consumers more eager to spend

This report is developed through research from over 30,000 people, in 300 Tier-4 to Tier-6 cities, and some key counties in China in the second half of 2022.