Dentsu Aegis Network Appoints Transformative Leader Audrey Kuah to Helm APAC Media Business

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Dentsu Aegis Network today announces the appointment of Audrey Kuah to Executive Director of Media Business, Asia Pacific, in addition to her role as Managing Director of the network’s Global Data Innovation Centre. Her expanded role covers the Singapore hub where she will work closely with Phil Adrien, Managing Director, OneSG Media Group, to lead the OneSG Media Group to build an best-in-class media practice for clients to win in the digital economy. 

Audrey’s experience spans more than two decades in digital, marketing and advertising across client and agency roles, industries and geographies. In her role as Managing Director of the network’s Global Data Innovation Centre, Audrey leads a team of data scientists, engineers and product specialists to develop proprietary and large-scale marketing products and platforms that are deployed across the global network.  

Audrey first joined Dentsu Aegis Network as CEO of (formerly known) Aegis Media Singapore in October 2011. During her time as CEO, she transformed the group and its brands, Carat, Vizeum, Posterscope, Isobar and iProspect into a powerhouse that was recognised as Agency of the Year (Carat and iProspect). She then moved into the role of Chief Client Officer, Southeast Asia, where she focused on international client development for non-Japanese clients across the region – leading the network’s marketing efforts in Southeast Asia and generating new business opportunities.  

On the appointment, Masaya Nakamura, Deputy Chairman and Chief Growth Officer of Dentsu Aegis Network APAC said, “Audrey has been instrumental in the transformation of our network since 2011. Over the years, she displayed a solid record of building high calibre teams, making real visionary insights and transforming brands. Audrey demonstrates a deep understanding of the business landscape and is the right person to lead our OneSG Media Group together with Phil. I look forward to working closely with her.” 

Audrey Kuah said, “I’ve had an amazing journey with Dentsu Aegis Network starting with being CEO of an integrated marketing services company (Aegis Singapore) and then working with the integration model made famous by Dentsu in my role of Chief Client Officer (International clients) Dentsu Aegis Network Southeast Asia. I was thereafter given a once-in-a-lifetime opportunity to helm our network’s R&D centre – where we’ve experienced significant milestones and breakthroughs creating next generation business solutions for clients and brands, and now in this expanded role to develop a media and performance practice in Asia Pacific that innovates how brands are built to win in the digital economy. 

“I look forward to this new chapter and could not be more excited to work together with the incredible talent to drive the network’s transformation journey.”  

Beyond her role, Audrey is also heavily involved in social impact initiatives. She sits on the board of the IAB Southeast Asia and India Regional Committee, and is currently a Member of the Singapore government’s Modern Services Sub-Committee (part of the Committee on the Future Economy). Audrey is also a Board Member of Singapore Tourism Board.  

Audrey’s expanded role will be effective 1st April 2019, reporting into Masaya Nakamura, Deputy Chairman and Chief Growth Officer of Dentsu Aegis Network APAC.  

- ENDS - 

For further information contact:

Pei Xuan Lim
Regional Communications Associate Director, APAC
T: +65 6911 9321

Notes to Editors:

About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 47,000 dedicated specialists.