gyro Appoints Theophilues Tan as Executive Creative Director

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ASIA PACIFIC – gyro, the world’s first full-service, global creative B2B powerhouse and part of Dentsu Aegis Network, has appointed Theophilues (Theo) Tan as Executive Creative Director to lead the expansion of its offerings across the APAC region.

With the appointment, Theo will oversee a strong team of B2B integrated creative specialists and focus on delivering even bigger impact integrated solutions for clients seeking innovative opportunities to address their dynamic business needs.

Theo brings with him 15 years’ experience in the advertising industry, having worked across a variety of multinational agencies including BBDO Singapore where he was last its Group Creative Director. Theo carries a strong track record in launching successful regional and national level campaigns and has been actively involved in industry programmes seeking to nurture and grow the next generation of creative minds in Singapore.

Laura Bell, Managing Director of gyro Singapore said, “Our vision for the agency is to change expectations when it comes to the B2B landscape. To do this, we need people with a fresh perspective and passion to achieve greater heights; making Theo the perfect man for the job. Theo’s passion and eye for ideas will be pivotal in transforming our offerings to our B2B clients across the region as they navigate the ever-demanding business landscape. We have a strong team in place and real energy in the building, so I’m thrilled for Theo to take on this role and continue leading us into the next chapter.”

Theo takes over the helm from Mark Chung, who is stepping down from the role as ECD for personal pursuits. Commenting on his time with gyro, Mark said, "I've had a great run at gyro and am proud of the creative team and the work we have produced over the years. I'm happy to hand over the creative reigns to Theo who will no doubt be instrumental in driving creative excellence at gyro.”

Theophilues Tan, Executive Creative Director of gyro Singapore, added, “gyro has been making remarkable waves with its approach in the B2B game. I am therefore excited to take on this role to continue delivering creative business solutions that will further revolutionalise our B2B edge. I am delighted to be working alongside a powerful creative team and look forward to  exceeding expectations with our creativity and creating an even bigger impact in the region.”

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For further information contact:

Carol Wee

Associate Director

PR & Communications APAC

T: +65 6911 9324



Notes to Editors:

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 40,000 dedicated specialists.

About gyro

As the world’s first full-service global creative B2B powerhouse, our mission is to create ideas that are humanly relevant. gyro is Advertising Age’s 2016 B2B Agency of the Year and the BMA’s 2016, 2015 and 2014 Global B2B Agency of the Year. Our 700 creative minds in 16 offices work with top companies, including Aflac, Danone, eBay, Google, HP, John Deere, Teva, USG and Vodafone. gyro is a part of the Dentsu Aegis Network, which is the 2018 and 2017 MediaPost Holding Company of the Year.