INSEAD appoints Happy Marketer as digital partner

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INSEAD, the business school for the world, signed a one-year contract with Happy  Marketer, a Merkle Company, to manage their digital advertising duties across  platforms.  

As one of the world’s leading and largest graduate business schools, INSEAD brings a  global focus to management education. The institute is celebrating the 60th year of its  establishment by placing its focus squarely on accessible business education for  diverse communities and geographies. Happy Marketer’s digital-led, consumer-first  approach to marketing communication puts it in the perfect position to support  INSEAD in attracting global talent and harnessing diversity and multiple perspectives in  business education.  

Bhavana Gupta, Associate Director – Global Marketing and Communication,​ ​believes  that INSEAD’s 60 years of existence has been a pioneering journey to create economic  and societal value across continents, communities and business sectors. ”We aim to  deliver relevant information and valuable content to prospective students from 200  countries,” she said. “Thanks to this ongoing partnership, INSEAD’s degree  programmes are well-placed to connect with diverse talent all over the world.” 

Prantik Mazumdar, Managing Partner at Happy Marketer, added, “INSEAD has  constantly reinvented itself in the field of business education and empowered  individuals and businesses to harness their own limitless potential. Happy Marketer is  once again glad to have the opportunity to partner with INSEAD to drive its business  goals through it’s proprietary data-driven, people based marketing approach.” 

Happy Marketer had previously consulted the business school in 2018 on a strategic  customer lifecycle management project last year to better segment & nurture it’s target  audiences for the different courses in a meaningful, personalized manner.