INSEAD appoints Happy Marketer as digital partner
INSEAD, the business school for the world, signed a one-year contract with Happy Marketer, a Merkle Company, to manage their digital advertising duties across platforms.
As one of the world’s leading and largest graduate business schools, INSEAD brings a global focus to management education. The institute is celebrating the 60th year of its establishment by placing its focus squarely on accessible business education for diverse communities and geographies. Happy Marketer’s digital-led, consumer-first approach to marketing communication puts it in the perfect position to support INSEAD in attracting global talent and harnessing diversity and multiple perspectives in business education.
Bhavana Gupta, Associate Director – Global Marketing and Communication, believes that INSEAD’s 60 years of existence has been a pioneering journey to create economic and societal value across continents, communities and business sectors. ”We aim to deliver relevant information and valuable content to prospective students from 200 countries,” she said. “Thanks to this ongoing partnership, INSEAD’s degree programmes are well-placed to connect with diverse talent all over the world.”
Prantik Mazumdar, Managing Partner at Happy Marketer, added, “INSEAD has constantly reinvented itself in the field of business education and empowered individuals and businesses to harness their own limitless potential. Happy Marketer is once again glad to have the opportunity to partner with INSEAD to drive its business goals through it’s proprietary data-driven, people based marketing approach.”
Happy Marketer had previously consulted the business school in 2018 on a strategic customer lifecycle management project last year to better segment & nurture it’s target audiences for the different courses in a meaningful, personalized manner.