iProspect becomes first 4As Agency in Hong Kong certified as Google Analytics 360 Reseller
iProspect Hong Kong have undergone rigorous evaluation in becoming a Google Analytic 360 Reseller. It recognises iProspect as a trusted and preferred partner, with proven expertise using Google Analytics for large enterprise-sized clients, sites and brands. It is the first 4As agency receiving this certification in Hong Kong.
Being the market’s leading performance agency, this is a logical next step for iProspect, as it expands beyond advertising to Consult Practice. With their Google Analytics license, the agency can now offer a full web analytics solution including strategy, tagging, implementation, and site analytics. A comprehensive product suite in response to the growing needs from clients facing digital transformational challenges.
“We often talk about data-led insight strategy. But that’s subject to the level of access, the quality, as well as the ability we organise and apply data,” said Lawrence Yang, Managing Director of iProspect Hong Kong & Regional Director APAC. “Being certified as GA 360 Reseller, it acknowledges our advanced analytic capabilities in data discovery, navigation, strategy and application. And we will offer a unique approach to deploying and enriching our clients’ experiences with Google Analytics Premium."
William Ferrell, who heads up the Consultant Practice at iProspect Hong Kong added, “By understanding not only the media drivers but also website behaviour and customer intent signals, iProspect will be able to deliver additional value for brands across the entire purchase funnel. For too long media agencies have focused solely on media. By being a GA 360 reseller, we will be able to understand media’s impact on the customer journey from impression to purchase, optimising along the way.”
In addition to the elevated product offering, the entire consultant team has passed the Google Analytics 360 certification, obtained advanced qualification and knowledge in analytics, data and digital marketing strategy.
“The Google Marketing Platform (GMP) helps businesses to deliver more relevant and effective marketing while ensuring their customers have more control over their personal data,” said Leonie Valentine, Managing Director of Sales and Operations at Google Hong Kong. “A healthy partner ecosystem plays a pivotal role in driving the adoption as well as best practices on GMP. We are excited that iProspect Hong Kong is now a certified Google Analytics 360 Reseller, and we look forward to seeing more agencies on board in the future.”
For further information, contact:
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Dentsu Aegis Network
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Notes to Editors:
iProspect is a global, award-winning agency – focused on converting consumer intent into action and driving business performance for the world’s largest brands, including Diageo, Hilton, Burberry, General Motors, Procter & Gamble, Gucci, and Microsoft. The iProspect team works across a network of 4,600 employees spread over 94 offices in 56 countries.
In 2018, iProspect won more than 200 awards including 15 leadership recognition awards and 25 Agency of the Year titles and was named Digiday’s Agency of The Year. iProspect is named a Leader in The Forrester Wave™: Search Marketing Agencies, Q4 2017, #1 Global Digital Performance Agency by RECMA, Industry Agency of Choice at The International Performance Marketing Awards, and took home 4 Effie awards across the globe in 2018.
iProspect is part of the Dentsu Aegis Network, a wholly-owned subsidiary of Dentsu Inc.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum, supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 47,000 dedicated specialists. www.dentsuaegisnetwork.com