To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Into The Unknown: CMO Survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The direct impacts of COVID-19 are now well understood and budgets have been slashed. Our report identifies the five strategies deployed by Frontier CMOs who are well prepared to manage the recession and are wrestling control of their brands’ destinies.
Download ReportOur latest thinking
Society
Decoding Data Dynamics: Hong Kong Deep Dive
Drawing on a survey of 32,000 people across 22 markets, our latest report “Decoding Data Dynamics: Digital Society Index 2020” indicates that consumer attitudes to personal data can be hard to deco...
Society
Decoding Data Dynamics: Digital Society Index 2020
Consumer attitudes to personal data can be hard to decode. But understanding them is key to delivering more relevant, engaging consumer experiences. Our third annual survey of 32,000 people across ...
Growth
Creative Experience Survey 2020
Isobar’s exclusive study of over 1350 global CMO’s has assessed the evolution of customer experience design in the age of Covid-19 and beyond. The survey discovered that 64% of CMOs have “completel...Subscribe
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