To navigate a storm, you need a compass.
That's why we develop clear, actionable thought leadership that helps brands embrace the potential of disruption in the digital economy.
Discover some of the best thinking from across our network.
Into The Unknown: CMO Survey 2020
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The direct impacts of COVID-19 are now well understood and budgets have been slashed. Our report identifies the five strategies deployed by Frontier CMOs who are well prepared to manage the recession and are wrestling control of their brands’ destinies.
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Growth
Creative Experience Survey 2020
Isobar’s exclusive study of over 1350 global CMO’s has assessed the evolution of customer experience design in the age of Covid-19 and beyond. The survey discovered that 64% of CMOs have “completel...Total Commerce Playbook
Customers no longer ‘go shopping’ but are rather always shopping and commerce is a priority for absolutely every brand in any industry vertical. Our playbook delivers insights on how different indu...Subscribe
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