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Superpowers Index: How B2B Brands win in the AI Era
The Superpowers Index is the largest ever systematic study of B2B buying behavior globally. We’ve been running it annually since 2021 and, with over 16,000 interviews in the databank, it gives us a unique insight into the changing behaviors of B2B buyers.
Discover how leading brands are accelerating deal cycles, leveraging AI for seamless buyer experiences, and turning data-driven insight into commercial growth.
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