dentsu appointed Hong Kong Tourism Board's Global Media Partner

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Dentsu has been appointed by Hong Kong Tourism Board (HKTB), a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide, as its global media partner for Asia Pacific, Europe and North America.

HKTB is headquartered in Hong Kong and has a worldwide network of 15 offices and representatives in six different markets. Dentsu will work closely with HKTB globally to develop global communications strategy, media planning and buying, as well as supporting HKTB head office and worldwide offices.

Additionally, dentsu is also tasked with developing integrated campaigns to drive creative, production and KOL campaigns, utilising different channels to enrich visitor experiences and create business opportunities for the travel-related sectors.

Prerna Mehrotra, CEO, Media, APAC, said: “Winning a global account based out of Asia Pacific is a huge testament to the expertise and insight of the local team as well as to our unique offering of a ‘one-stop’ integrated agency with a close network across the globe. This win follows closely on the back of our recent win of foodpanda in the region – which was expanded from our remit in Taiwan, and demonstrates a steady trajectory of confidence and strength. This is a positive momentum that we will continue to work hard towards to stay on track of.”

Simone Tam, CEO, dentsu Hong Kong, said: “We are very excited to be partnering with HKTB to promote Hong Kong to travellers around the world. Knowing what we will do will help to contribute to Hong Kong's reputation and prosperity make it both exciting and meaningful.”

Anson Hung, Digital Marketing Director, Hong Kong Tourism Board, said: “We are confident that dentsu team's extensive industry knowledge and innovative approach make them an excellent partner to help us achieve our strategic goals. We are excited to collaborate with them in creating memorable campaigns that truly resonate with our target audience.”

Dentsu’s appointment is effective immediately.