Dentsu Commerce launches in Singapore with ‘Total Commerce’ breadth and depth

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Singapore – Dentsu International (dentsu) has today launched dentsu Commerce in Singapore to deliver truly integrated and frictionless end-to-end commerce solutions crafted for unique consumer experiences. The launch comes hot on the heels of recently announced commerce wins in Singapore and across the region.

Dentsu Commerce brings together best-in-class commerce capabilities from across the network in Singapore, as well as globally through its Teaming Platform, and is powered by dentsu’s strong global partnerships in technology, media, and e-commerce. Through its Total Commerce framework, Dentsu Commerce will make available to brands in Singapore dentsu’s years of experience in delivering customer data and intelligence, commerce strategy and consulting, last-mile optimised creative and content, and world-class technology development and integration.

Dentsu Singapore CEO, Prakash Kamdar, commented on the launch of Dentsu Commerce, “The move from an offline to an online economy has accelerated much faster than anyone expected. Change that was supposed to take place over a few years has happened in one. Brands will therefore need to rapidly transform to adapt to these changes and Dentsu Commerce is specifically designed to help them respond and thrive.

“Dentsu’s commerce capabilities run deep as we harvest from our years of investments in commerce capabilities, and experience in helping brands of all sizes enhance commerce experiences for its customers from the top of the funnel to the last mile. What we are bringing to the table with Dentsu Commerce is the best of our people and the breadth of our commerce capabilities into one joined-up team in Singapore that can strategise and deliver with agility. This is an unparalleled offering that we are delighted to be able to make easily and seamlessly accessible to all clients in Singapore now.” Kamdar added.

Harnessing the strengths and capabilities from across its Creative, Media, and CXM groups in Singapore, dentsu’s Total Commerce approach will focus on delivering:

  • Commerce Intelligence: Discover and define commerce strategy with market intelligence
  • Commerce Transformation: Developing solutions to optimise commerce experiences
  • Commerce Excellence: Deploying superior commerce performance and measurable ROI Transformation and Excellence

The Dentsu Commerce team in Singapore will continue to help brands prioritise and succeed anywhere in commerce by mapping their commerce maturity to a strategic road map covering creative, data and ops, experience, and performance and media. The end-to-end offering activates a success framework that ensures:

  • Desirability (Brand equity): Are we loved and sought after by consumers?
  • Availability (Distribution strategy): Planning presence and availability priorities by audience and demand
  • Findability (Position Optimisation): Optimising visibility where audience are
  • Buyability (Content Effectiveness): Optimising product listings for purchase conversion
  • Repeatability (Purchase Experience): Auditing reviews and sentiments

Brands in Singapore will be able to tap on a number of proprietary products and solutions designed to support all stages of the commerce journey:

  • Total Commerce Analytics
  • B2B Commerce Transformation
  • Commerce Intelligence
  • 020 Commerce Framework
  • eCommerce Enablement
  • Loyalty & Customer Lifetime Value Optimisation
  • Dentsu Tracking
  • Fast Track Commerce
  • Symphony Product Merchandising
  • Marketplace Consulting
  • eRetail & Performance Activation
  • Marketplace Optimisation

In Singapore, Dentsu Commerce is led by Guillaume Legond, Client Director & Commerce Lead, Media Group; Vivekanand Salunke, Regional Strategy Director; and Anil Dabhi, Project Director, Isobar Commerce. They said, “As commerce specialists, we are passionate about helping our clients establish competitive and compelling offerings for all-encompassing customer experiences. Having celebrated many successful commerce journeys for our partners, commerce is not new to us. What does set us apart with Dentsu Commerce is our ability to deliver fully-integrated solutions for true end-to-end management of the commerce roadmap. Our promise is for a frictionless commerce journey that will support product excellence and ultimately, real business performances.”

For more about Dentsu commerce, please visit or get in touch with the dentsu commerce team at

Download the Dentsu Commerce product factsheet HERE.