Dentsu Singapore takes top spot as Overall Agency of the Year with 21 wins at the Agency of the Year Awards 2024

• Dentsu Singapore is Integrated Marketing Agency of the Year (Gold) and Agency Team of the Year (Bronze)
• Pankaj Nayak, Managing Director, Media, dentsu Singapore is Agency Leader of the Year (Silver)

Dentsu Singapore celebrates 21 wins at Marketing Interactive’s Agency of the Year Awards 2024 (AOTY), with 9 Gold awards, 5 Silver awards, 6 Bronze awards, culminating in its inaugural Overall Agency of the Year title.

Prakash Kamdar, CEO, Clients & Solutions, Southeast Asia, and CEO of Singapore, dentsu said, “One united team with a single-minded objective to realise the fullest potential of our industry-leading specialist capabilities through a truly borderless and integrated mindset and behaviours - our transformational roadmap in Singapore has brought us to this very moment and yet we are just getting started. We have received the industry’s nod today because we have a relentlessly driven team, visionary and leaders, budding young talents, and strong relationships with clients and partners who continue to entrust us with their growth journeys. All of whom I can’t thank enough. It is not so much a winning formula as it is a deeply rooted shared value system and culture that binds us in bringing the best craft and solutions to the market. We have grown from strength to strength and the road ahead can only get better as the best is yet to be.”

Overall, dentsu Singapore was awarded in the following categories:

• Analytics Agency of the Year (Gold)
• Consultant of the Year (Gold)
• eCommerce Agency of the Year (Gold)
• Integrated Marketing Agency of the Year (Gold)
• Programmatic Agency of the Year (Gold)
• MarTech Agency of the Year (Gold)
• Media Agency of the Year (Gold)
• Performance Marketing Agency of the Year (Gold)
• Social Media Marketing of the Year (Gold)
• Agency Leader of the Year (Silver) - Pankaj Nayak
• Creative Agency of the Year (Silver)
• Experiential Marketing Agency of the Year (Silver)
• Full Service Agency of the Year (Silver)
• Mobile Marketing Agency of the Year (Silver)
• Search Agency of the Year (Silver)
• Agency Team of the Year (Bronze)
• Content Marketing Agency of the Year (Bronze)
• Digital Agency of the Year (Bronze)
• Rising Star - Ong Hui Yi (Bronze)
• Specialist Agency of the Year (Bronze)

“Our wins showcase the strength of our industry-leading capabilities and solutions but what really powers them are our talents who make them possible every day. This can happen because we provide the nurturing grounds for our people to radically collaborate, experience, experiment, and shine as one team. We live and breathe excellence in performance and product, but mostly, we bring “human” to all our client partnerships and to each other. This is what makes us Agency of the Year. It is a dream that we have shared and the northstar that will continue to guide us”, Pankaj Nayak, Managing Director, Media, dentsu Singapore and Agency Leader of the Year (Silver), Sanchit Mendiratta, Managing Director, Merkle Singapore, and Prema Techinamurthi, Managing Director, Dentsu Creative Singapore, jointly added.

In addition to the awarded categories, dentsu Singapore was also shortlisted for:

• Best Agency-Client Partnership: Dentsu Singapore and NCS, Carat Singapore and Mastercard
• Best Agency Culture
• CRM & Loyalty Marketing Agency of the Year
• Rising Stars: Felicia Tan and Sophia Souaissi

Marketing Interactive’s Agency of the Year Awards is Singapore’s premier awards program to measure, reward, and recognise the industry’s top-performing agencies. Across dentsu Singapore, the teams previously scored 10 wins and 20 wins at the awards in 2022 and 2023 respectively. Dentsu’s CXM agency, Merkle Singapore, was Overall Agency of the Year in 2022 and 2023, while Dentsu Creative Singapore achieved its first title as Overall Event Agency of the Year at the Marketing Interactive’s Marketing Events Awards 2023.