We’re excited to launch our latest APAC REWIND report – straight from the heart of AdFest 2025, and a true celebration of our collective creative force.
From standout trends to industry-first, REWIND distills four key themes that shaped this year’s festival:
- Transformative Creativity
Where creativity and technology collide to unlock innovation and impact.
- Creativity with Exceptional Insight
The fusion of AI, data and strategy to fuel growth and deeper connections.
- The Cost of Inaction vs. Bold Creativity
Playing it safe can be riskier than taking bold creative leaps.
- Culture & Diversity as Creative Catalysts
How identity, inclusion and local nuance are shaping the future of storytelling.
Alongside the work, we also got a front-row seat to the action – from hosting this year’s Young Lotus Workshop and behind-the-scenes jury insights, to winning 42 awards including Network Agency of the Year 🏆.
Whether you’re looking for inspiration, case studies or a quick catch-up on what’s driving the industry forward in APAC – this one’s for you.
