Altered Truths – A Guide for Marketing Beyond the Crisis
Driving revenue recovery in this economy? It's time to market differently. The question isn't whether consumer behaviour has shifted, the question is whether brands are ready for this. There will be winners and losers in a new world of "Altered Truths".
Dentsu Aegis Network's latest report explains 9 Altered Truths and their brand implications.
• Find out how consumers are now attaining their desires and needs in new ways
• Adapt your marketing strategies for sustainable growth
• Read all about the new consumer personas and how to connect
• Discover whether these truths are transient or lasting, based on two surveys conducted during the second half of 2020
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