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Download Report

Cutting Back and Moving Forward: How Australians Adapted to Rising Costs in 2024

Australians are navigating rising costs by tightening budgets and prioritizing essential spending. The insights point to shifting behaviors in food, entertainment and discretionary purchases, with new trends emerging in personal care and technology. Brands can respond by offering value-driven solutions, promoting affordability and aligning product strategies with evolving consumer needs. These insights provide a foundation for deeper engagement and connection with consumers during a period of economic adjustment.

Cutting Back and Moving Forward: Insights and Trends

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