Dentsu India: For The Game
Gaming in India has since, come a long way. In India, gaming boomed in the 90s with the adoption of Liberalization, Privatization and Globalization policy and opened its doors to the global economy. Households got access to television sets and with that came the ‘video game’.
As a result, the gaming industry is on a significant growth trajectory across both user and monetization metrics. With the growing digital penetration and sophistication across India, the gaming segment will be a key beneficiary and will likely rival other key traditional forms of media and entertainment in both size and scale.
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