With the demand for content higher than ever before, how do brands evolve their content ecosystems to compete? From the creator economy and immersive experiences to the shift in balance between tech and creative, brands need to ensure they are innovating in the right direction.
This edition of Innovation in your inbox features voices and opinions from our experts across the region, showcasing different perspectives on the many different ways that brands can innovate to compete:
- Ash Smith discusses the human touch needed to tap into local culture.
- Elena Fullerton on how to bring creators into your content ecosystem.
- David François shares his predictions for the future of immersive experiences.
- Kathy Shen investigates how to marry production data with media data.
- Phil Yau gives insight into maximising the impact of AI.
- Phoebe Skyring discusses how to invest in retail innovation.
