Download Report

The APAC Consumer Mindset Report (Q3 2026) explores how consumers across Asia-Pacific are feeling about the economy, managing their finances and adjusting their spending in a region where confidence varies sharply by market and generation. Based on a survey conducted in Australia, China, India, Japan and South Korea, the research reveals a region that is nearly evenly split on the economy, with 49% describing it as in good or excellent shape and 51% taking a negative view. 

Most APAC consumers can still afford to spend, but whether they do depends on their market and age. For a deep dive into the underlying trends and the implications for brands, get the report.