Download Report

This issue is about how brands can create the right mix of content for the different generations they might be targeting, including: 

• The different factors that contribute to omnichannel preferences and how these affect generational shopper journeys
• Key omnichannel trends we’re seeing across in-store, online, and social content
• How different values and understandings of authenticity shape content
• The right content mix brands should be creating to stand out