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Download Report

The Gen Z Effect: Shaping the Year of Impact

This special edition dives headfirst into the media landscape as seen through the lens of Gen Z, building on the insights from our 2025 Media Trends report, The Year of Impact — 2025 Media Trends.

With ten incisive articles, including contributions from dentsu’s own Gen Z experts and consumers from Imagen Insights, we’ve brought together a rich mix of perspectives. Together, these voices dissect the trends that are reshaping how people consume and engage with content.

Download your copy for a full review of our insights and recommendations for brands. 

The Gen Z Effect

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