dentsu Creative Trends Report 2022: New Worlds Order
The “New Worlds Order” theme reflects a profound shift away from traditional models of community, work and ownership towards new, decentralised and democratised models. It represents a shift towards networks of choice, passion and mutual reward powered by gaming engines, crypto-currency, distributed workforces and personal autonomy. In this new landscape, brands have an important role to play both in creating points of cultural connection and in empowering users to come together in new ways to share, collaborate, reuse and repurpose.
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.
Thank you for downloading our report. You can access the PDF at this link.