Download Report

Optimism Meets Intentional Spending: How APAC Consumers Are Balancing Confidence with Value

Dentsu’s APAC Consumer Mindset Q2 2026 report reveals that consumers across Asia-Pacific remain broadly optimistic about both the economy and their personal financial situation, even as spending decisions become more deliberate and value-driven. Drawing on responses from 3,500 consumers across Australia, China, India, Japan and Malaysia, the study found that household affordability remains resilient, with most consumers able to comfortably manage monthly expenses and maintaining a positive outlook on the months ahead.