Experience Culture x Commerce live at NRF 2025 Asia Pacific
NRF 2025 Asia Pacific (3–5 June, Marina Bay Sands).
Visitors stepped into our 72sqm booth to experience how dentsu fused retail media, connected commerce and data-powered creativity to drive real-world impact. Check out the recap of our time at the event below.
What does connected commerce look like in action? Our Culture x Commerce experts caught up with the team live from NRF to unpack the trends transforming how people shop, engage, and buy. Watch five snackable videos that break it all down.
Watch our experts at NRF
Our partners
Our booth will also feature 6 leading commerce partners alongside dentsu's own end-to-end solutions, building a world of connection around commerce through creative, customer experience and media.
Meet the team
Meet the Culture x Commerce squad - dentsu’s strategists, creators and tech leads who’ll be on-stand all three days, ready to turn your toughest retail challenge into your next success story.
Seats on our guided tours fill fast; secure yours now and get the VIP view of tomorrow’s retail, today.
Book a Guided Booth Tour at NRF
Book a TourAsh Smith
Managing Director, Tag Southeast Asia
Chris Bower
Managing Director of Business Transformation, APAC
Chris Webb
Chief Operating Officer, Merkle APAC
Dan Paris
Chief Product and Growth Officer, APAC Creative
JJ Chan
Senior Consultant — Growth, Merkle Singapore
José Cálix
Business Development Director, Tag SEA
Kevin Ong
Director of Digital Services, Tag
Rahul Thappa
Managing Director, Media & CXM, Dentsu Singapore
Shaun Au Yong
Director of Data and Marketing Effectiveness, Merkle Singapore
Sunil Naryani
President, Partnerships & Product Solutions, APAC
Struan Farquhar
Creative Technologist, Tag Singapore
Trishe Goh
Senior Growth Director, Merkle Singapore
Uma Ranganathan
Head of Solutions Development, dentsu Singapore
Veronica Chong
Head of Alliance, APAC
Wan Shin Tan
Regional Group Account Director, Tag APAC
Yusuke Kasahara
CEO, Solutions, APAC
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