Dentsu Africa


Cheryl & Hilda Headshot

Following on from the recent changes in the SSA (Sub Saharan Africa) team, recognising outstanding contributions of key individuals in the business, we welcome Hilda Gullacksen and Cheryl Steyn into the Regional Business Development Team. 

Hilda brings a wealth of experience as she led the Africa marketing operations for the Coca-Cola Company for 24 years prior to joining dentsu in 2021 as the Regional Amplifi Lead. Building onto her current portfolio she will step into the Regional Business Development Director position, leading the business development agenda at dentsu.  

Cheryl has shown exceptional growth since she joined dentsu in 2018, and recently completed dentsu game changers and will undoubtedly excel in her new role as New Business & Client Development Manager. She will continue to drive the talent development agenda through the growth and management of Partners Hub and support day to day running of the dentsu pitch process across LOB's.

"Hilda and Cheryl have both played an integral part in the growth of dentsu Africa throughout their careers with dentsu, especially during the turbulent times of the Covid-19 pandemic, and we are very excited to see them continue to fuel the growth of dentsu Africa in the foreseeable future." Dawn Rowlands, CEO, dentsu Africa.