Not Silicon Valley. Not Europe. Not China. Not global investors.
If Africa wants a different future, we'll have to build it ourselves.
In this keynote, Dawn Rowlands dismantles one of the continent's favourite myths: that Africa's greatest asset is its potential.
Potential is not an asset.
Technology is. Data is. Intellectual property is. Brands are.
Drawing on years of building dentsu SSA into one of the region's largest marketing businesses, she outlines the five challenges that will determine whether Africa remains a consumer of innovation or becomes a creator of it.
The stakes are bigger than economics.
Because when others own your platforms, your data and your algorithms, they don't just shape your markets.
They shape your culture.
A timely challenge to everyone still mistaking potential for progress.
Click here to watch the full video: https://youtu.be/XHtAJtJY2ws?si=sJD1QI5jgB9XXAjV
#AfricaRising #Technology #Data #Innovation #Leadership #FutureOfWork
dentsu South Africa Dentsu Nigeria Dentsu Kenya dentsu mozambique
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