Within the pages of The Pace of Progress, dentsu’s annual media trends report, we looked at three trends shaping the media landscape in 2024: generative AI and its potential to enhance our cognitive capabilities and help us to solve problems in new ways, the race to monetize digital platforms, and expanding the definition of brand performance to include wider contributions to society. 

Now, with our new Gen Z Edition, we narrow the focus to examine how these trends will play out for Gen Z. We directly asked Gen Z about these trends and captured their responses. This report shares our insights and allows you to hear directly from Gen Z experts. 

DownloadThe Pace of Progress: Gen Z Edition for a full review of our insights and recommendations for brands.